Why there is Drop in Youtube Advertising Revenue?

how many of you are facing this peculiar situation – YouTube traffic is increasing but the RPM and CPM are declining? If so, does it mean that owning or starting a new YouTube channel is no more an economically viable option now?

The answer to this question is simple:

As the world is going through Covid19 most of the Companies have put a Pause for Online Ad campaigns which is resulting in a huge drop in the Revenue. We have noticed an increase in views and watch time on youtube channels but there is a considerable amount of Drop-in Revenue.

I hope this Industry gets to see a fast recovery soon as thousands of people have relied on Youtube Earnings.

We will be happy to hear your thoughts

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Masala Chai Media
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